Email is one of the most successful marketing mediums on the web. Studies have shown that email marketing helps generate even more sales than social media giants Facebook and Twitter, which is why you probably want all the email marketing tips you can get.To say that an e-mail is a typical form of interaction would be a gross understatement. By the end of 2017, over 132 billion e-mails will be sent out and gotten every single day. As an occasion online marketer, just how do you guarantee that email receivers involve with and comprehend the message that is being shared?
Given the variety of audiences that event marketers must communicate with, email messaging can be a significantly effective and efficient marketing channel to use. Below you can discover 5 tips to maximize the impact of your email campaigns.However, to get the most out of our list of email marketing tips, you must go beyond just sending emails to your list. You must take the right steps to make your email marketing campaign stand out from the rest.
1. Personalize the Message
A constant struggle when sending mass emails is the loss of personal touch. No one likes being sent generic messages that don’t seem to address you in any way. To prevent this, make use of the customization capacities that several e-mail automation platforms are currently with the ability of. Making the initiative to make an individual link can make a substantial difference.
2. Create Simple, Crisp Email Design
While Personalization is one method to grab the focus of your audience, with appealing look can be just as efficient. The overall layout of your e-mails is equally as crucial as what you’re attempting to state. Simply having a couple of blocks of the message with a call-to-action button at the bottom will certainly not be enough to persuade the viewers to involve with your email. Be intentional with your design choices and remember, keep things simple. To ensure outstanding email design, it may be worthwhile to hire a graphic designer. If you’re selecting to design on your own, here are a few things to keep in mind when creating your masterpiece:
Enticing email header
Consistent design theme
Accented colors throughout
Simple, sleek email aesthetic
3. Optimize for Mobile
The world is increasingly fetching mobile-first which means that all forms of digital communication should follow suit. As per 2017 Consumer Report done by Movable Ink, people open emails on their mobile devices first by an average of 59% across multiple industries. One can assume that this number is only going to increase as the people become more and more dependent on their phones as a main source of not just communication but for content as well.
4. Track Email Campaign Performance
Any kind of smart event marketing expert will know that the only projects that are worth carrying out are ones that are measurable. Email campaigns are no exemption. E-mail projects must be a lot more carefully monitored compared to others due to the fact that it is such a crucial form of interaction for you as an event online marketer.
Getting a top position and staying at it with top performance throughout the campaign will help you to understand what’s working and optimize accordingly. The best way to track campaigns is to use an email marketing platform. This way, you can keep all your metrics in one place. (Just like you are measuring your event metrics, right?)
If you are just looking for some basic tools to start off, we recommend the following extensions for Gmail:
Streak – Track up to 200 emails for free.
Yes Ware – Free limited trial.
Boomerang – Free limited trial.
5. Review Every Email Campaign
After the email project is all wrapped up, set aside enough time to assess the project’s efficiency. Doing so will just enhance future e-mail projects as well as offer the insights needed to elevate your skills as an event marketer.
An email will remain a core form of business communication for the long-term so learning and improving previous campaigns is what will separate you from the rest.